#SXLB

Logo, Identity, Animation Treatment 

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PROJECT DESCRIPTION:

The #SXLB #HuffPostLive series was a first-of-its-kind, groundbreaking collaboration between an agency and media outlet, and drew more than 1.1 million viewers.

Favorites include a conversation with Dr. Leslie Saxon of the USC Center for Body, who outlined a future vision of truly next-generation healthcare. Filmmaker Casey Neistat spoke about the “accessibility” of his style and how he approaches his work with brands.

And don’t miss the delightful Bob Mankoff, legendary cartoonist for the New Yorker, and inventor of the equally legendary caption contest. He was there to speak about crowdsourcing humor, though a few other subjects are covered, too.

Beyond the big names, the team also tracked down some of the most buzzed about companies changing the face of everything from ecommerce to design: Birchbox, Airbnb, GoldieBlox and Stich Fix.

 

AGENCY:

Dept. of Design, Leo Burnett

 

CREDITS:

Alisa Wolfson, Kim Kauffman, Drew Wehrle