Recipeace
Logo, Identity, Collateral, Packaging, Posters, Website












PROJECT DESCRIPTION:
In 2001, Peace One Day successfully petitioned the UN to make September 21st, of every year, International Peace Day. Ever since, Peace Day has been a day of life-saving activities and action by individuals worldwide. This year, in partnership with Peace One Day, Recipeace aims to continue that tradition.
Recipeace is a social movement that brings people together over food. The intent is to build awareness for Peace Day on a global scale, while inspiring peaceful action on an individual level.
AGENCY:
Dept. of Design, Leo Burnett
CREDIT:
Alisa Wolfson, Kyle Poff, Peter Ty, Kelly Dorsey, Jason McKean, Matt Miller, Adam Ferguson, Kate Harding-Jackson