77+

Logo, Identity, Packaging, Collateral 

Box_group_retouch_lores_lbdod.jpg
Box_row_retouch_lbdod.jpg
Box_close_up_retouch_lores.jpg
Box_parts_retouch_lores.jpg
poster.jpg
poster2.jpg
77-220_retouch_lores_lbdod2.jpg

PROJECT DESCRIPTION:

The theme of Leo Burnett’s 77th anniversary was: 77+ An inspiring day, beautifully crafted. To embrace this theme, every employee in the Chicago office received a 77+ Anniversary Invitation. The invitation contained a small block of clay and a pair of Leo Burnett’s iconic glasses. The instructions then invited each employee to celebrate our 7+ decades of creativity and craftsmanship by sculpting their own busts of Leo Burnett himself. The office embraced the challenge with hundreds of Leo Burnett heads ultimately being submitted.

 

AGENCY:

Dept. of Design, Leo Burnett

 

CREDITS:

Alisa Wolfson, Matt Miller, Peter Ty