Logo, Identity, Packaging, Collateral
The theme of Leo Burnett’s 77th anniversary was: 77+ An inspiring day, beautifully crafted. To embrace this theme, every employee in the Chicago office received a 77+ Anniversary Invitation. The invitation contained a small block of clay and a pair of Leo Burnett’s iconic glasses. The instructions then invited each employee to celebrate our 7+ decades of creativity and craftsmanship by sculpting their own busts of Leo Burnett himself. The office embraced the challenge with hundreds of Leo Burnett heads ultimately being submitted.
Dept. of Design, Leo Burnett
Alisa Wolfson, Matt Miller, Peter Ty