Logo, Identity, Collateral, Packaging, Posters, Website 



Farmhouse is the innovation and new venture center of Leo Burnett. It’s inspired by the farm where Leo would invite his top thinkers to hunker down and come up with disruptive solutions to the biggest creative problems. We created a visual identity that speaks to our existence: a modern, progressive proposition rooted in the feet-on-the-ground, midwest sensibility that lives at the core of the agency. The imagery cues the farm metaphor. The infographics are approachable and friendly. Most important, our color palette and clean, simple look are direct descendants of the Leo Burnett HumanKind identity.



Dept. of Design, Leo Burnett



Alisa Wolfson, Gabe Usadel, Christopher Neeley